http://arauser.org Interactive Haida, Dubai - UAE Mon, 21 Dec 2009 05:39:27 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://arauser.org/2009/09/12/du-hekayat-ramadan-campaign/ http://arauser.org/2009/09/12/du-hekayat-ramadan-campaign/ #comments Sat, 12 Sep 2009 14:13:53 +0000 admin http://arauser.org/?p=160 Beginning of Ramadan we launched the du Hekayat microsite. The site is especially nice as it is dealing with Ramdan promotions from a different angle. Users can submit their own story and the best ones get published in a book by the end of Ramadan. Definitively an interesting concept around the values of the holy month. Check it online

]]> http://arauser.org/2009/09/12/du-hekayat-ramadan-campaign/ /feed 0 http://arauser.org/2009/07/08/more-talk-more-music/ http://arauser.org/2009/07/08/more-talk-more-music/ #comments Wed, 08 Jul 2009 05:04:56 +0000 admin http://arauser.org/?p=105 The du music challenge is one of my favorites this year. It’s very simple and connects the online and offline world. The way it works is that users can go the either Mall of the Emirates in Dubai or Marina Mall in Abu Dhabi. There they can visit the du road show stand and mix a track using real DJ equipment. The song is then automatically uploaded to the web server and displayed on the website. Friends can now vote for the track or download it – the DJ with the highest votes each week can win a prize. The website is also set as an external Facebook application, so users can login using their Facebook account and post comments. See online

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