I like nice stuff. I guess everyone likes nice stuff. When I come across something I like, I can expect it will be imprinted in my memory for good. Think of your favorite movies, music albums or artists; you will always remember them.
However, lately I feel there is a lack of quality content being created in the region. It seems the focus has shifted from creating “compelling experiences that stick” to a “constant penetration” approach that relies on new forms of messaging.
