Using Proximity Marketing we can distribute branded content to mobile phones using Bluetooth technology.

How it works?

A broadcasting device will search for Bluetooth enabled devices within a range up to 30 meters. If it finds a Bluetooth enabled device it will try and send content such as images, animations, video, music or ring tones to the device.

Will all people be able to receive the content?

Due to accessories such as headsets or car kits more and more mobile phone users have their  Bluetooth enabled and are also discoverable. These are the two requirements for the service to work. Bundle your Bluetooth campaign with traditional media in order the get the most out of it. This will help you to reach even mobile phones that are not Bluetooth enabled at the time – by activation.

How to activate?

Setup supportive advertising material informing pedestrians about the service. Posters, screens or promoters can help to achieve the same.

Your content should be of as much value as possible, otherwise there is no point for people to receive your messages.

Proximity marketing is perfect for guerrilla marketing or viral marketing activities. Pack your content in a story or combine them with games and sweepstakes and get people involved.

Brand recognition guaranteed.